I’ve decided to reserve my Fridays for writeups on helpful Daddy Links.
This week’s helpful Daddy Resource comes from the official Similac Baby Formula website. They’ve got a great Tips and Advice page for dads, but good luck trying to find it in the midst of all the Mommy propaganda! This site is oozing with Mommy material! Now while I’m sure that targeting Mommy is the safest advertising approach, in this day and age you would think that they wouldn’t just cut out Dads like that. Thier trademark slogan and program is “StrongMoms.” I mean seriously, guys, I know that being a Daddy is a thankless job but StrongMoms??? Wouldn’t the more reasonable approach have been StrongBabies? In this day and age, you can’t afford to cut out an entire emerging population of “involved fathers.” According to a US Census Bureau press release, about 25% of preschoolers receive childcare from their fathers. Might be a good time to update the old advertising plan there!
The resource itself has some pretty good stuff posted by dads for dads, although there is no RSS feed which essentially renders this site useless to me. As a father of twins, there is too little time in my day to go visiting a laundry list of websites looking to see if there is an update posted, I want the information coming in just as fast as my World News. I don’t want to come across as bashing the Similac site, because I really think this is a helpful resource, but as a Techie with a Business degree, I can’t help but have an opinion on these two fronts.
My take-away tip from this site was a tip on bathing your infant. If your little one does not enjoy the bathing experience yet, try washing their hair last (I’ll make a slight modification and say just before washing their privates and rear.) We all know that most of our body heat escapes from our noggins, so saving it for last will minimize your baby’s discomfort early on. Thanks for the tip!
So bonus points to Similac for not only providing a helpful Tips and Advice page for Dads, but for providing one whose content is posted by dads for dads. I’m subtracting points for its gender-biased advertising campaign and failure to get with the times of Web2.0. At least get an RSS feed up there guys!
[...] for about a week now. This evening, I’ve finally created an account. If you’ve read last week’s Daddy Resource Writeup, you know how important I think it is for sites to keep current with cutting edge technology. Dad [...]